DEER Tiles Showcases at Coverings 2026, Super Anti-Scratch Technology Captivates the North American Market

当地时间3月30日至4月2日，2026美国国际石材及瓷砖展览会（Coverings 2026）在美国拉斯维加斯国际会展中心盛大举行。作为北美规模最大、最专业的瓷砖和天然石材贸易展览会，Coverings汇聚全球品牌、采购商与渠道资源，也是国际新品亮相和市场竞逐的核心舞台。本届展会上，“全球超耐磨瓷砖销量第一品牌”大角鹿携引领全球的超耐磨技术产品强势亮相。这不仅是一次产品展示，更是大角鹿“全球品牌，全球布局”战略的关键落子，标志着中国瓷砖品牌正以自主技术与品牌价值，强势打开全球高端市场的大门。

From March 30 to April 2, Coverings 2026, the largest and most professional tile and natural stone exhibition in North America, was held at the Las Vegas Convention Center, USA. As a leading international trade platform, Coverings brings together global brands, buyers, and distribution channels, serving as a key stage for new product launches and market expansion. At this year’s exhibition, DEER Tiles—recognised as the world’s No.1 brand in super anti-scratch tile sales—made a strong appearance with its globally leading super anti-scratch porcelain tile technology. This not only represents a product showcase, but also a significant step in DEER Tiles’ “global brand, global expansion” strategy, marking how Chinese tile innovation is entering the global high-end market with confidence.

从佛山到美国，大角鹿亮出中国瓷砖王牌实力

From Foshan to the United States: Showcasing China’s Tile Innovation

创办于1990年的Coverings，是全球石材与瓷砖行业历史最久、规模最大的专业展会之一，也是北美年度采购与趋势发布的重要窗口。本届展会以“材料创新+设计融合”为主题，汇聚40多个国家的全产业链资源，直接对接北美进口商、分销商与设计决策层，是国际品牌进入北美渠道体系的关键入口。

Founded in 1990, Coverings is one of the longest-running and largest exhibitions in the global stone and tile industry, serving as a key gateway for North American sourcing and trend insights. Under the theme of “Material Innovation + Design Integration”, the event gathers industry resources from over 40 countries, directly connecting with importers, distributors, and design decision-makers across North America.

在这一全球核心舞台上，大角鹿以高辨识度的“大角鹿红”强势亮相，多系列高品质超耐磨瓷砖矩阵式陈列，迅速吸引了国际买家的目光。产品直观展现出卓越的超耐磨性能，直击传统瓷砖易刮花、不耐磨等使用痛点，成为展馆内的关注焦点。

On this global stage, DEER Tiles stood out with its highly recognisable brand presence, showcasing a wide range of high-quality Super Anti-Scratch porcelain tiles. The products clearly demonstrated exceptional wear resistance, addressing common issues such as scratches and surface wear found in conventional tiles—quickly becoming a major highlight of the exhibition.

作为超耐磨瓷砖发明者，大角鹿持续聚焦超耐磨陶瓷新材料研发创新，自研超耐磨钻石釉国家发明专利技术体系，已完成四轮迭代，最新一代产品达到6000转极限耐磨水平，领先行业3-5年。大角鹿拥有行业超7成超耐磨国家发明专利，专利布局已覆盖中国、美国及欧盟，并成为首个通过德国莱茵超耐磨认证的中国瓷砖品牌，形成统一且可被国际市场理解、验证的技术标准。

As the inventor of super anti-scratch tiles, DEER Tiles continues to focus on innovation in advanced ceramic materials. Its independently developed Super Anti-Scratch Diamond Glaze technology, backed by national invention patents, has undergone four generations of upgrades. The latest generation achieves a wear resistance level exceeding 6,000 revolutions, leading the industry by 3 to 5 years. DEER Tiles holds over 70% of the industry’s Super Anti-Scratch invention patents, with coverage across China, the United States, and the European Union. It is also the first Chinese tile brand certified by TÜV Rheinland for super anti-scratch performance, establishing a globally recognised and verifiable technical standard.

借助Coverings这一北美瓷砖与石材行业的顶级盛会，大角鹿将超耐磨核心优势直接推向国际市场。技术实力与市场需求精准契合，中国瓷砖品牌的国际影响力随之进一步提升，也为品牌拓展北美及全球市场布局打开了实质性空间。

Through Coverings, a premier event in the North American tile and stone industry, DEER Tiles successfully brought its core Super Anti-Scratch advantage to the global market. By aligning advanced technology with market demand, the international influence of Chinese tile brands continues to grow, opening new opportunities for expansion in North America and beyond.

从“走出去”到“走进去”，大角鹿全球化布局致胜

From “Going Global” to “Growing Global”: A Winning Strategy

此次亮相美国国际石材及瓷砖展览会，并非大角鹿首次登上国际展会舞台。此前，大角鹿已连续参加俄罗斯国际建材展、迪拜五大行业展及东南亚多国建材展，在全球主要行业展会上持续积累曝光度与认知度，“超耐磨”也由此成为其鲜明的品牌标签。

Coverings is not DEER Tiles’ first appearance on the global stage. The brand has previously participated in major international exhibitions, including the Russia Building Materials Exhibition, Big 5 Global Dubai, and multiple Southeast Asian trade shows—continuously building global visibility and recognition. Today, “Super Anti-Scratch” has become a defining brand identity.

品牌全球影响力的持续放大，离不开制造与交付体系的同步展开。大角鹿已在全球布局六大生产基地，其中，马来西亚工厂承担海外供货重任。该基地已全面导入AI自动化与精益生产体系，制造效率达到当地平均水平3倍，成本下降近半，以“中国原创技术+本地化交付”的瓷砖出海新模式，形成稳定、高效的全球化供货能力。此次参展Coverings，大角鹿现场亮出“100% MADE IN MALAYSIA”标识，正是其国际交付能力的直接呈现，也强化了品牌在欧美市场的信任基础。

The continuous growth of DEER Tiles’ global influence is supported by its strong manufacturing and delivery system. The brand has established six major production bases worldwide, with its Malaysia factory playing a key role in overseas supply. This facility integrates AI automation and lean manufacturing systems, achieving 3 times higher efficiency and nearly 50% cost reduction. By combining Chinese innovation with localised delivery, DEER Tiles has built a stable and efficient global supply chain. At Coverings 2026, the “100% MADE IN MALAYSIA” label further demonstrated its international delivery capabilities and strengthened trust in Western markets.

伴随海外制造落地，大角鹿的全球市场版图也在同步扩展。大角鹿已在100多个国家注册商标，并在美国、泰国、越南等国设立区域分公司，持续推进海外属地化建设，推动出海从“走出去”向“走进去”延展。大角鹿产品销售至全球60多个国家和地区，被广泛应用于新西兰希尔顿酒店、吉隆坡万豪酒店、科隆坡香格里拉酒店、日本DANS LE COEUR酒店、马来西亚喜来登酒店、宝马中国总部等高档装修项目，全球市场销量持续走高。2025年，大角鹿获尚普咨询认证为“全球超耐磨瓷砖销量第一”，并连续入选“全球陶瓷30强企业”，全球规模与品牌位势同步抬升。此次在Coverings收获的高人气与高关注度，也成为大角鹿加速挺进欧美主流市场的有力证明。

With the expansion of overseas manufacturing, DEER Tiles continues to expand its global market footprint in parallel. The brand has registered trademarks in over 100 countries and established regional subsidiaries in the United States, Thailand, and Vietnam, continuously advancing its overseas localisation strategy and shifting its global expansion from “going global” to “going deeper into local markets.”

DEER Tiles products are now sold in more than 60 countries and regions worldwide and are widely used in high-end projects such as Hilton Hotel New Zealand, JW Marriott Hotel Kuala Lumpur, Shangri-La Hotel Colombo, DANS LE COEUR Hotel Japan, Sheraton Hotel Malaysia, and BMW China Headquarters. Global sales continue to grow steadily.

In 2025, DEER Tiles was certified by Shangpu Consulting as the “World’s No.1 Brand in Super Anti-Scratch Tile Sales”, and was also continuously ranked among the Top 30 Global Ceramic Enterprises, further strengthening its global scale and brand positioning.

The strong attention and high engagement received at Coverings 2026 serve as powerful evidence of DEER Tiles’ accelerating expansion into mainstream European and American markets.

Coverings 2026，见证的不只是一次品牌亮相，更是中国瓷砖强势进军全球主战场。随着海外制造体系完善、国际市场网络成形、品牌全球化势能提升，大角鹿乘势而上，持续重塑中国瓷砖的世界版图。

Coverings 2026 marks more than just a brand showcase—it represents a significant step for Chinese tile brands entering the global mainstream market. With a continuously evolving international manufacturing system, expanding global networks, and rising brand influence, DEER Tiles is reshaping the global landscape of the tile industry. Driven by innovation and powered by its leading Super Anti-Scratch porcelain tile technology, DEER Tiles remains committed to delivering durable, high-performance, and design-forward tile solutions for customers worldwide.

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